Our Story

Back in 2017, when looking for some new riding gear, we found nothing but yawn-inducing designs and price tags that'd make your wallet weep. That's when the Frankd spark ignited: an idea to deliver fresh, vibrant designs that wouldn't break the bank, making every ride an invitation to hit the trails in style and comfort. 

We kicked off with a handful of jersey and sock designs, partnering with suppliers who matched our passion for top-notch quality. Moving away from moto style designs and heavy fabrics and toward modern, light, technical mountain bike kit. After pouring hundreds of hours into product testing, refining countless samples, and fine-tuning every detail, our inaugural collection of jerseys and socks hit the scene. The local MTB community rallied behind us, showering us with invaluable feedback and support, driving our relentless pursuit of innovation and excellence.

Our journey has been a whirlwind of creativity and relentless pursuit of perfection, ensuring every piece we release passes our high level of testing ensuring durability, comfort, and style. We believe that riders deserve the best without having to compromise on style or quality.

The Aussie MTB community's embrace has been nothing short of phenomenal, and we're proud to be part of such an incredible country. Giving back is in our DNA, whether it's lighting up events or supporting riders nationwide, we're all about uplifting the community that's been our backbone.

The road ahead is brimming with excitement: new products, epic rides, and expanded horizons. We're on a mission to hit more Australian MTB events, spreading the Frankd vibe and supporting the scene we love.

A massive thanks to everyone who's been part of our journey. Stick with us—the best is yet to come.


With thanks, 

The Chief
Francis Staude